This is becoming an exceedingly important reason to have your company on-line. Even without creating a complex site like the Federal Express site, your presence on the Internet is like passing out your business card to thousands, may be millions of potential clients and partners. It is virtually a worldwide announcement saying, "This is what I do. If you are ever in need of my services, you can, 24 hours a day, inexpensively and simply, reach me on the Web."

i) Releasing Time-Sensitive Materials

Information can be made available on your Web site at the time you specify, with all related materials such as photographs, biographies, etc.

ii) Reaching The Media

Every kind of business needs the exposure that the media can bring. With the Internet hype at the eclipse of its power, an innovative Web site will almost certainly get written up in one publication or another.