Tens of millions of people worldwide have access to the Internet. A recent study found that 75 million people used the Internet, and 45 million used the WWW in the three months preceding the survey in USA & Canada.

Generally, the population on the Internet is well-educated and affluent. Most own a computer; others have access to one. Internet users, like most people, are interested in convenience. Many prefer the ease of finding services or shopping and ordering directly from their computer screens. "Net Access" advanced equipment and technology make everything faster and easier for their customers.

i) Selling Products and Services

Web sites are powerful because they join your advertisement to your order or inquiry form. This is also the greatest distinction between electronic and other advertising channels. Users can have direct communication with your company as they see your ad. With the click of a mouse, they will transmit their inquiry or order directly to you. This, the entire process will be faster and more cost effective.

ii) On-Line Publishing

On-Line publishing requires a fraction of the investment that conventional publishing requires... and it works. Dawn, one of Pakistan's best known newspaper, gets thousands of hits per week.