You will find many ways to serve your customers using WWW technology. For example, you can make forms available to pre-qualify for loans, or have your staff do a search for that classic jazz record your customer is requesting. (without tying up your staff on the phone to take down the information.) Give your clients valuable back-packing tips or "The 10 Best Ways to Pay Less Taxes." All this can be done, simply and quickly, on the Web.

i) Making Business Information Available

You can save phone calls and your staff members' time by just posting basic business information on your Web site. Posting the upgrade information on your site will save you money and keep your customers informed of every reason why they should do business with you.

ii) Answering Frequently Asked Questions

A lot of your staff's time is probably spent answering the same questions over and over again. These are the questions customers and potential customers will ask before they deal with you. Display the answers on your Web site and you will have freed up a lot of time for your office staff.

iii) Receiving Feedback From Customers

With a Web site, you can ask for feedback from your customers and get it instantaneously. E-mail can be built into Web pages and will give you the answers while they are fresh in your customers' mind, for a fraction of the cost. Another benefit is that you can respond to your customers when you choose to and not necessarily at the exact moment that they call.

iv) Creating a 24 Hour Service

If you have ever remembered too late or too early to call the opposite coast, you know the hassle. We are not all on the same schedule. Business is worldwide but your office hours are not. Trying to reach America or Europe is even more frustrating. Web pages serve your customers 24 hours a day, seven days a week without adding to your costs.